# HG changeset patch
# User Oleksandr Gavenko <gavenkoa@gmail.com>
# Date 1470563060 -10800
# Node ID 33db8b55096092892af26ad0ae775483972adec6
# Parent  5919a8903b3f6bf151ae9ba60871130f8e7b5116
SERP structure

diff -r 5919a8903b3f -r 33db8b550960 web-seo.rst
--- a/web-seo.rst	Sun Aug 07 00:53:50 2016 +0300
+++ b/web-seo.rst	Sun Aug 07 12:44:20 2016 +0300
@@ -52,15 +52,22 @@
 * Avoid cryptic URLs. Craft human attractive URLs as URL words directly can be
   indexed. Use dashes instead of spaces.
 
-* Shutdown mirrors or use ``link rel="canonical"`` tag to point to page on main
-  site.
+* Avoid duplication. Shutdown mirrors. Use ``<link rel="canonical" ...>`` tag to
+  point to page on main version from mirrors or page variants. Avoid page
+  variants (like embedding sid into URL). Use::
 
-* Fill ``title`` tag, ``h1`` / ``h2`` / ``h3`` tags and fill::
+    <link rel="prev" ...>
+    <link rel="next" ...>
+
+  to gather paginated content.
+
+* Tags ``title``, ``h1`` / ``h2`` / ``h3`` and::
 
     <meta name="description" content="...">
     <meta name="keywords" content="...">
 
-  with unique (across the web and your site) content. Avoid duplication.
+  have great impact. As usual make sure them have unique content across the web
+  and your pages.
 
 * Add ``rel="nofollow"`` to spam or money making links.
 
@@ -78,12 +85,26 @@
   Use canonical URLs
 https://en.wikipedia.org/wiki/Canonical_link_element
   Wiki article.
+https://support.google.com/webmasters/answer/1663744
+  Indicate paginated content.
+https://support.google.com/webmasters/answer/76329
+  Keep a simple URL structure.
 
 http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/
 http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers
 http://webmasters.stackexchange.com/questions/2/what-are-the-best-ways-to-increase-a-sites-position-in-google
 http://webmasters.stackexchange.com/questions/237/basic-seo-optimization
 
+SERP structure
+==============
+
+All popular search providers use ``title`` tag content as text for main link to
+result entry and ``meta name="description"`` or relevant page piece for
+description.
+
+https://en.wikipedia.org/wiki/Search_engine_results_page
+  Wikiperia article.
+
 Informing search engine about site structure
 ============================================
 ::