# HG changeset patch # User Oleksandr Gavenko # Date 1470602248 -10800 # Node ID cd153030eca9a98a63e57e01a46892c67cbf49bf # Parent 33db8b55096092892af26ad0ae775483972adec6 SEO tips diff -r 33db8b550960 -r cd153030eca9 web-seo.rst --- a/web-seo.rst Sun Aug 07 12:44:20 2016 +0300 +++ b/web-seo.rst Sun Aug 07 23:37:28 2016 +0300 @@ -1,8 +1,8 @@ .. -*- coding: utf-8; -*- -========== - WEB SEO. -========== +====================================== + WEB SEO (search engine optimisation) +====================================== .. contents:: :local: @@ -69,16 +69,26 @@ have great impact. As usual make sure them have unique content across the web and your pages. +* Use keywrds for internal ``a`` links. + * Add ``rel="nofollow"`` to spam or money making links. * Mark up site using microformats: ARIA, schema.org. +* Keep navigational structure (global and hierarchical) easy to crawl. + * Submit sitemap to search engine webmaster tools. * Ensure a fast load time and absent of HTTP errors. * Make site sharable across social media. +* Use redirects when changes site structure. This usually move page value to new + page. + +* Produce new content frequently. That make crawlers visit your site more + frequently. + https://support.google.com/webmasters/answer/40349 Steps to a Google-friendly site. https://support.google.com/webmasters/answer/139066 @@ -89,6 +99,12 @@ Indicate paginated content. https://support.google.com/webmasters/answer/76329 Keep a simple URL structure. +https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a + Bing Webmaster Guidelines. +https://yandex.ru/support/webmaster/recommendations/intro.xml + Рекомендации по созданию сайтов от Yandex. +https://support.google.com/webmasters/answer/35769 + Google Webmaster Guidelines. http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/ http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers @@ -102,8 +118,14 @@ result entry and ``meta name="description"`` or relevant page piece for description. +Also ``title`` is used in browser window title bar and as bookmark title. + https://en.wikipedia.org/wiki/Search_engine_results_page Wikiperia article. +https://www.w3.org/QA/Tips/good-titles.html + : the most important element of a quality Web page. +https://www.w3.org/QA/Tips/Use_h1_for_Title + Use <h1> for top-level heading. Informing search engine about site structure ============================================