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1 .. -*- coding: utf-8; -*- |
1 .. -*- coding: utf-8; -*- |
2 |
2 |
3 ========== |
3 ====================================== |
4 WEB SEO. |
4 WEB SEO (search engine optimisation) |
5 ========== |
5 ====================================== |
6 .. contents:: |
6 .. contents:: |
7 :local: |
7 :local: |
8 |
8 |
9 General search engines |
9 General search engines |
10 ====================== |
10 ====================== |
67 <meta name="keywords" content="..."> |
67 <meta name="keywords" content="..."> |
68 |
68 |
69 have great impact. As usual make sure them have unique content across the web |
69 have great impact. As usual make sure them have unique content across the web |
70 and your pages. |
70 and your pages. |
71 |
71 |
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72 * Use keywrds for internal ``a`` links. |
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73 |
72 * Add ``rel="nofollow"`` to spam or money making links. |
74 * Add ``rel="nofollow"`` to spam or money making links. |
73 |
75 |
74 * Mark up site using microformats: ARIA, schema.org. |
76 * Mark up site using microformats: ARIA, schema.org. |
75 |
77 |
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78 * Keep navigational structure (global and hierarchical) easy to crawl. |
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79 |
76 * Submit sitemap to search engine webmaster tools. |
80 * Submit sitemap to search engine webmaster tools. |
77 |
81 |
78 * Ensure a fast load time and absent of HTTP errors. |
82 * Ensure a fast load time and absent of HTTP errors. |
79 |
83 |
80 * Make site sharable across social media. |
84 * Make site sharable across social media. |
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85 |
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86 * Use redirects when changes site structure. This usually move page value to new |
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87 page. |
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88 |
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89 * Produce new content frequently. That make crawlers visit your site more |
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90 frequently. |
81 |
91 |
82 https://support.google.com/webmasters/answer/40349 |
92 https://support.google.com/webmasters/answer/40349 |
83 Steps to a Google-friendly site. |
93 Steps to a Google-friendly site. |
84 https://support.google.com/webmasters/answer/139066 |
94 https://support.google.com/webmasters/answer/139066 |
85 Use canonical URLs |
95 Use canonical URLs |
87 Wiki article. |
97 Wiki article. |
88 https://support.google.com/webmasters/answer/1663744 |
98 https://support.google.com/webmasters/answer/1663744 |
89 Indicate paginated content. |
99 Indicate paginated content. |
90 https://support.google.com/webmasters/answer/76329 |
100 https://support.google.com/webmasters/answer/76329 |
91 Keep a simple URL structure. |
101 Keep a simple URL structure. |
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102 https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a |
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103 Bing Webmaster Guidelines. |
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104 https://yandex.ru/support/webmaster/recommendations/intro.xml |
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105 Рекомендации по созданию сайтов от Yandex. |
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106 https://support.google.com/webmasters/answer/35769 |
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107 Google Webmaster Guidelines. |
92 |
108 |
93 http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/ |
109 http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/ |
94 http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers |
110 http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers |
95 http://webmasters.stackexchange.com/questions/2/what-are-the-best-ways-to-increase-a-sites-position-in-google |
111 http://webmasters.stackexchange.com/questions/2/what-are-the-best-ways-to-increase-a-sites-position-in-google |
96 http://webmasters.stackexchange.com/questions/237/basic-seo-optimization |
112 http://webmasters.stackexchange.com/questions/237/basic-seo-optimization |
100 |
116 |
101 All popular search providers use ``title`` tag content as text for main link to |
117 All popular search providers use ``title`` tag content as text for main link to |
102 result entry and ``meta name="description"`` or relevant page piece for |
118 result entry and ``meta name="description"`` or relevant page piece for |
103 description. |
119 description. |
104 |
120 |
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121 Also ``title`` is used in browser window title bar and as bookmark title. |
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122 |
105 https://en.wikipedia.org/wiki/Search_engine_results_page |
123 https://en.wikipedia.org/wiki/Search_engine_results_page |
106 Wikiperia article. |
124 Wikiperia article. |
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125 https://www.w3.org/QA/Tips/good-titles.html |
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126 <title>: the most important element of a quality Web page. |
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127 https://www.w3.org/QA/Tips/Use_h1_for_Title |
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128 Use <h1> for top-level heading. |
107 |
129 |
108 Informing search engine about site structure |
130 Informing search engine about site structure |
109 ============================================ |
131 ============================================ |
110 :: |
132 :: |
111 |
133 |