--- a/web-seo.rst	Sat Aug 06 23:53:20 2016 +0300
+++ b/web-seo.rst	Sun Aug 07 00:53:50 2016 +0300
@@ -20,6 +20,16 @@
 
 * https://yandex.com from Yandex Co that have large market on Russia, Ukraine, Belarus.
 
+Search engine webmaster tools
+=============================
+
+https://www.google.com/webmasters/tools/home
+  Google webmaster tools.
+https://www.bing.com/webmaster/
+  Bind webmaster tools.
+https://webmaster.yandex.ru/
+  Yandex webmaster tools.
+
 SEO tips
 ========
 
@@ -29,9 +39,13 @@
 * Make sure your site work without with CSS, JavaScript, Flash, Java, etc
   disabled. Check your site with screen reader or text browser (lynx, w3m).
 
+* Build valid HTML pages. Validate against W3C and other tools. Make site mobile
+  friendly and use the mobile friendly test.
+
 * Avoid HTML frames and iframes.
 
-* Market your site so other sites link to yours.
+* Market your site so other sites link to yours. The more valuable and relevant
+  site point to you the more rank you get!
 
 * Tend to focus on single topic per page.
 
@@ -41,11 +55,35 @@
 * Shutdown mirrors or use ``link rel="canonical"`` tag to point to page on main
   site.
 
+* Fill ``title`` tag, ``h1`` / ``h2`` / ``h3`` tags and fill::
+
+    <meta name="description" content="...">
+    <meta name="keywords" content="...">
+
+  with unique (across the web and your site) content. Avoid duplication.
+
+* Add ``rel="nofollow"`` to spam or money making links.
+
+* Mark up site using microformats: ARIA, schema.org.
+
+* Submit sitemap to search engine webmaster tools.
+
+* Ensure a fast load time and absent of HTTP errors.
+
+* Make site sharable across social media.
+
+https://support.google.com/webmasters/answer/40349
+  Steps to a Google-friendly site.
 https://support.google.com/webmasters/answer/139066
   Use canonical URLs
 https://en.wikipedia.org/wiki/Canonical_link_element
   Wiki article.
 
+http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/
+http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers
+http://webmasters.stackexchange.com/questions/2/what-are-the-best-ways-to-increase-a-sites-position-in-google
+http://webmasters.stackexchange.com/questions/237/basic-seo-optimization
+
 Informing search engine about site structure
 ============================================
 ::