--- a/web-seo.rst Sun Aug 07 00:53:50 2016 +0300
+++ b/web-seo.rst Sun Aug 07 12:44:20 2016 +0300
@@ -52,15 +52,22 @@
* Avoid cryptic URLs. Craft human attractive URLs as URL words directly can be
indexed. Use dashes instead of spaces.
-* Shutdown mirrors or use ``link rel="canonical"`` tag to point to page on main
- site.
+* Avoid duplication. Shutdown mirrors. Use ``<link rel="canonical" ...>`` tag to
+ point to page on main version from mirrors or page variants. Avoid page
+ variants (like embedding sid into URL). Use::
-* Fill ``title`` tag, ``h1`` / ``h2`` / ``h3`` tags and fill::
+ <link rel="prev" ...>
+ <link rel="next" ...>
+
+ to gather paginated content.
+
+* Tags ``title``, ``h1`` / ``h2`` / ``h3`` and::
<meta name="description" content="...">
<meta name="keywords" content="...">
- with unique (across the web and your site) content. Avoid duplication.
+ have great impact. As usual make sure them have unique content across the web
+ and your pages.
* Add ``rel="nofollow"`` to spam or money making links.
@@ -78,12 +85,26 @@
Use canonical URLs
https://en.wikipedia.org/wiki/Canonical_link_element
Wiki article.
+https://support.google.com/webmasters/answer/1663744
+ Indicate paginated content.
+https://support.google.com/webmasters/answer/76329
+ Keep a simple URL structure.
http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/
http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers
http://webmasters.stackexchange.com/questions/2/what-are-the-best-ways-to-increase-a-sites-position-in-google
http://webmasters.stackexchange.com/questions/237/basic-seo-optimization
+SERP structure
+==============
+
+All popular search providers use ``title`` tag content as text for main link to
+result entry and ``meta name="description"`` or relevant page piece for
+description.
+
+https://en.wikipedia.org/wiki/Search_engine_results_page
+ Wikiperia article.
+
Informing search engine about site structure
============================================
::