--- a/web-seo.rst	Sun Aug 07 12:44:20 2016 +0300
+++ b/web-seo.rst	Sun Aug 07 23:37:28 2016 +0300
@@ -1,8 +1,8 @@
 .. -*- coding: utf-8; -*-
 
-==========
- WEB SEO.
-==========
+======================================
+ WEB SEO (search engine optimisation)
+======================================
 .. contents::
    :local:
 
@@ -69,16 +69,26 @@
   have great impact. As usual make sure them have unique content across the web
   and your pages.
 
+* Use keywrds for internal ``a`` links.
+
 * Add ``rel="nofollow"`` to spam or money making links.
 
 * Mark up site using microformats: ARIA, schema.org.
 
+* Keep navigational structure (global and hierarchical) easy to crawl.
+
 * Submit sitemap to search engine webmaster tools.
 
 * Ensure a fast load time and absent of HTTP errors.
 
 * Make site sharable across social media.
 
+* Use redirects when changes site structure. This usually move page value to new
+  page.
+
+* Produce new content frequently. That make crawlers visit your site more
+  frequently.
+
 https://support.google.com/webmasters/answer/40349
   Steps to a Google-friendly site.
 https://support.google.com/webmasters/answer/139066
@@ -89,6 +99,12 @@
   Indicate paginated content.
 https://support.google.com/webmasters/answer/76329
   Keep a simple URL structure.
+https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a
+  Bing Webmaster Guidelines.
+https://yandex.ru/support/webmaster/recommendations/intro.xml
+  Рекомендации по созданию сайтов от Yandex.
+https://support.google.com/webmasters/answer/35769
+  Google Webmaster Guidelines.
 
 http://webmasters.stackexchange.com/questions/22877/seo-where-do-i-start/
 http://webmasters.stackexchange.com/questions/10281/seo-tips-and-tricks-for-web-developers
@@ -102,8 +118,14 @@
 result entry and ``meta name="description"`` or relevant page piece for
 description.
 
+Also ``title`` is used in browser window title bar and as bookmark title.
+
 https://en.wikipedia.org/wiki/Search_engine_results_page
   Wikiperia article.
+https://www.w3.org/QA/Tips/good-titles.html
+  <title>: the most important element of a quality Web page.
+https://www.w3.org/QA/Tips/Use_h1_for_Title
+  Use <h1> for top-level heading.
 
 Informing search engine about site structure
 ============================================